Variable Data Printing (VDP)
for Anti-Counterfeiting & Traceability
Variable Data Printing (VDP) enables the customization of labels, packaging, or security markings with unique, dynamic elements—such as serialized codes, QR/barcodes, batch numbers, or tamper-evident features—printed digitally without requiring plate changes.
PARTNERING WITH IDG
Key Anti-Counterfeiting & Track-and-Trace Methods:
Unique Serialization: Each product receives a distinct alphanumeric code or 2D barcode for authentication.
Covert/Overt Features: Combine visible (holograms, color-shifting inks) and hidden (UV/microtext) elements.
Track-and-Trace Systems: Scannable codes linked to databases verify product legitimacy and monitor distribution.
Randomized Patterns: Algorithm-generated designs (e.g., digital watermarks) thwart replication.
Advantages for Brand Protection & Data Management：
Anti-Counterfeiting: Instant verification via smartphone scans or online checks.
Supply Chain Control: Detect unauthorized diversion (gray market) by tracking geographic distribution.
Consumer Engagement: Secure QR codes link to authentication portals or promotional content.
Efficiency: Digital presses allow high-speed, on-demand printing with zero setup delays.
By integrating VDP, brands enhance security while enabling smart, data-driven supply chain management.
FEATURED MARKETS
